That's right.
Gossip Girls, the Josh Schwatz series on the CW is too popular... well online at least.
The show is lagging in the Nielsen Ratings - the entire bread and butter for a show. Without high Nielsen Ratings (or Jericho fans with bags of peanuts) a show simply cannot survive. As of right now, the main views for Gossip Girls are with online streaming - this alone will not pay for the bills.
In fact, the next 5 episodes will NOT be aired online. The VP's of the CW say this is an experiment. With all the fans and their desire to see the show, execs hope that viewers will transition from watching the streaming content to the network broadcast. Only time will tell if this approach will work. At the same time, execs are nervous that the truly avid fans will simply use bitTorrent (or any other download service) to download the episodes once they have aired on TV.
It is interesting seeing a show NOT use streaming for their marketing -- but Gossip Girls cannot survive if they continue streaming their content (a new issue in this constantly evolving media environment).
Time to go back to the mailroom - tootles.
1 comment:
is THAT why???
well, I'm not sure that I'm a member of the majority, but if you're interested, I wasn't driven back to the TV, I went for a crappy resolution youtube watch instead.
they're just going to lose eyeballs for their site...
Post a Comment